March 1, 2019
With the introduction of The Finance Act, No. 35 of 2018, Sri Lanka now imposes an additional levy on promotional bulk SMS services. Effective immediately, every message sent for product or service promotion, discounts, offers, or any brand-related content will incur a charge of 25 cents per SMS. View the relevant act here.
What This Means for Marketers and Businesses
Any SMS content intended to promote a brand or product is now subject to this new levy. However, there’s no charge for regular notifications, alerts, seasonal greetings, or other non-promotional messages.
At Text.lk, we’ve integrated this levy into our systems to ensure compliance with the new regulation. When you send promotional messages, we’ll automatically apply this additional charge.
We’re committed to keeping you informed, and you’ll see these updates reflected as soon as possible. Thank you for your understanding as we implement this necessary change.